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President 's proposed tariffs on China cover a wide range of Apple products, the tech giant said in a letter to the U.S. Trade representative, pulling the nation's largest tech company squarely in the crosshairs of ongoing trade tensions. Trump's proposed tariffs on $200 billion worth of Chinese goods would affect the Apple Watch, AirPods and Apple Pencil, the company said in the letter.
It would also hit the HomePod, Mac Mini, and adapters and chargers for a host of products. As a result, consumers will have to pay more for Apple products, the company said. In theory, Apple's impressive margins, profit and cash flow could let it absorb some of the increased cost. Last quarter, the company earned $11.5 billion on sales of $53.3 billion, and reported more than $243 billion in cash and equivalents. It is the most valuable publicly traded company in the world with a market cap that surpassed $1 trillion in early August.
The company posts annual revenue north of $200 billion and has pulled in more money than Wall Street has expected for 21 of the last 22 quarters. 'It is difficult to see how tariffs that hurt U.S. Companies and U.S. Consumers will advance the Government's objectives with respect to China's technology policies,' Apple said in the letter.
'We hope, instead, that you will reconsider these measures and work to find other, more effective solutions that leave the U.S. Economy and U.S. Consumer stronger and healthier than ever before.'
President Trump tweeted on Saturday that Apple should make products inside the United States if it wants to avoid tariffs on Chinese imports. Trump tweeted that 'Apple prices may increase because of the massive Tariffs we may be imposing on China - but there is an easy solution where there would be ZERO tax, and indeed a tax incentive. Make your products in the United States instead of China. Start building new plants now.' Apple CEO had previously brushed off tariff concerns, saying he'd had conversations with Trump about the tariffs and that he was. The device drives most of Apple's profits, and it was not listed as one of the products that would be affected by the tariffs.
Trade representative's public notice and comment period for the proposed additional tariffs ended Thursday, White House spokesperson Lindsay Walters said in a statement to CNBC. 'USTR is conducting a thorough review of public submissions. However, potential scenarios like this only further reinforce the importance of how getting China to play by the rules and fix their unfair practices will be good for the US and global economy,' Walters said. Shares closed down nearly 1 percent Friday, after gaining as much as 1 percent earlier in the session. Shares of Apple suppliers were mixed with closing up slightly, while fell 1.3 percent and declined 2.3 percent. You can read here.
The idea that the tariffs will help the U.S. Economy and preserve jobs isn’t, however, getting much support. Even House Speaker Paul Ryan, a staunch Trump supporter, is urging the White House to “consider the unintended consequences of this idea and look at other approaches before moving forward,” to CNN. Considering how heavily the beer and soft drink industries rely on aluminum for cans, it’s no surprise there’s pushback there, too. MillerCoors took to Twitter to speak out against the planned tariffs saying the company is “disappointed,” and that there isn’t enough domestically produced aluminum to meet demand. MillerCoors statement: We are disappointed with President Trump’s announcement of a 10% tariff on aluminum. While we won’t know the details for a week, the Department of Defense recently reported that aluminum does not cause any national security issues.
(1/3) — MillerCoors (@MillerCoors) Anheuser-Busch InBev CFO Felipe Dutra expressed the same sentiment saying, About 2 million jobs depend on America’s beer industry. We urge the Department of Commerce and U.S. President Trump to consider the impact of trade restriction tariffs. In other words, the beverage industry uses a lot of aluminum.
Companies like MillerCoors, AB InBev, Coca-Cola, and Pepsi are looking at a significant increase in production costs. For Apple, the cost increase most likely won’t be as significant.
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Depending on how the White House decides to calculate its new tariffs, cost to bring Macs, iPhone, and iPads manufactured outside the U.S. Into the country could go up by a couple dollars, or it could be more, especially if it’s calculated on the price of the product. Loup Ventures analyst Gene Munster Bloomberg he thinks Apple’s per-device costs will increase by 0.2%, assuming the tariffs are imposed on raw materials. Assuming he’s right, we shouldn’t have to deal with sticker shock when we buy our next Mac—which is good because we could be paying a lot more for our beer. In response to the above and taking a European perspective on this, I have no problem if a country wants to apply tariffs if it thinks it will somehow protect the livelihoods of its own citizens and anyone who chooses and is allowed to be a citizen of said country.
I’ll add that this doesn’t make a certain leader less of a D.&%K and, no, in essence the article is not one sided political propaganda. The problem of this article, is that it doesn’t address the real problem. The high price Apple charges for hardware to start with.
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I’d suggest Read more ». I find myself visiting this site less and less after being an almost daily visitor for over a decade. And while a lot of it has to do with getting older and having better priorities, it doesn’t seem to have affected my visiting of other Mac-related sites – none of which I visited as often as this one – nearly as much. Then I come across a story like this, and I think I have a better understanding why my visits here are becoming fewer and far between. The question of whether aluminum tariffs will affect Mac and iOS prices Read more ».