How long would YOU wait to upgrade? Apple customers tend to keep iPhones for three years on average before trading in. Apple says the average lifecycle for iPhone is expected to be three years. This includes other iOS devices, such as iPads and Apple Watches. Macbooks and Apple TV are expected to last a little longer, at four years.

The figures are released as part of the Californian firm's drive for transparency around its environmental policies and impact By Published: 13:58 GMT, 15 April 2016 Updated: 17:49 GMT, 15 April 2016. Apple has published details of how long it expects users to hold on to its products. It states that iPhones, iPads and Apple Watches are expected to last three years, while Macbooks and Apple TV are expected to last an average of four years (pictured are an iPhone SE, iPhone 6S and iPhone 6S Plus) for 'first owners' According to Apple, the lifecycle expectancies of its iOS, OS X and tvOS devices are modelled on simulated customer use, with daily patterns being a mix of real-life and modelled data. Other timelines for Apple devices include four years for Apple TV and three years for an Apple watch. The lifecycle expectancies of iOS, OS X and tvOS devices are modelled on a mix of real-life and modelled data. On average, they expect 'first owners' to only hold on to products for a few years: Three years for iOS devices, including iPhone, iPad and Apple watch.

Four years for OS X and tvOS devices, including Apple TV and Macbooks. In 2015, Apple recorded a carbon footprint of more than 38 million tons of greenhouse gas emissions. More than three-quarters of this was generated from manufacturing, and 17 per cent from people using its products. The details have followed in the wake of Apple's announcement of its partnership with the World Wildlife Fund. This partnership will see the proceeds from a number of apps on the App Store, as well as in-app purchases, going to WWF.

Funds will reportedly be used to support the charity's conservation work, and the initiative will run until 24 April. In 2015, Apple recorded a carbon footprint of more than 38 million tons of greenhouse gas emissions, with more than three-quarters generated from manufacturing, and 17 per cent from people using its products.

Pictured is the scene outside a central London store during the iPhone 6 launch 'We have been putting quite an emphasis these past few years on environmental initiatives at Apple, really trying to walk the walk with respect to our own operations and how we make and recycle our products,' Lisa Jackson, Apple's vice president of environment, policy and social initiatives, told. 'This is about engaging our customers in our work.' Rumours abound that Apple could also be rebranding its operating system for laptops and desktops, from OS X to MacOS - reverting to the classic operating system which powered Apple Macintosh computers, but was phased out in 2001.

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